Saturday, April 18, 2009

Effective List Building & Driving Traffic to Your Squeeze Page

By James T Maxwell

As an internet marketer, you are aware of how essential your email list is. That list is your money maker. What you need is a means by which you build on that list, bringing traffic to your squeeze page. There are a few great ways of doing this, such as Pay Per Click, Affiliate Marketing and Article Marketing.

PPC or Pay Per Click

PPC marketing could be the most efficient means of driving traffic. It's efficient because it is quick, as well as its tracking ability.

When you use Pay Per Click marketing your goal is breaking even. You're building your list, so making a huge profit isn't necessary at the moment. By getting 100 people each day added to your list and break even doing it, you're doing everything right.

Success with Pay Per Click has its own little trick, which is continual testing and improvement. You'll have an easier time getting something that is almost ready to being ready than you would making an attempt to start over with a different idea all together.

Article Marketing

Article marketing is a slower but cheaper way to get traffic to a website. With article marketing, you pay with time instead of with money.

Here's how it works: You write a bunch of articles and submit them to article directories. Article directories are crawled regularly and your content will get indexed quickly. If you chose good keywords and used good SEO principles, your article will rank highly and you'll get traffic.

Generally, article marketing involves doing a lot of work for a little bit of traffic. If you keep working at it though, that little bit of traffic can turn into a whole lot of traffic over time.

Affiliate Marketing

There's a little secret to affiliate marketing: Having good statistics. Many experts in the field of internet marketing will agree using AdWords to test your stats, or some other marketing tactics before any potential affiliates are approached.

You can do a lot of refining using PPC. It's usually best to do that refining before you approach your potential affiliates. Why? If an affiliate promotes your product and it doesn't convert, your bridge is burned forever. On the other hand, if an affiliate promotes your product and it does convert, then they'll likely keep promoting your product again and again.

Besides, unless your statistics are strong, you normally won't be considered for big JV projects. The majority of the big names aren't keen on doing business with first timers. There is more of a risk in that scenario of them losing money.

Nobody wants to use their traffic to test someone else's marketing. You can't expect your affiliates to want to send you traffic unless you can provide solid statistics on how your page converts.

Getting Traffic to Your Squeeze Page

These are three of the top ways to get traffic on your squeeze page. Pay Per Click, Affiliate Marketing and Article Marketing are there for you when you're ready. Remember, each of these techniques have had their own bit of responsibility for the success of many businesses. Nobody said you need to be perfect at everything. Simply doing one exceptionally is a great place to start.

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